Understanding the intricacies of economics and the market conditions that fuel the country is a fundamental building block that is a part of my study of Commerce. In order to get a better consideration of the Indian context to supplement my understanding of economics, reading business papers and articles by experts was mandatory. However studying economics in isolation only gave a two-dimensional perspective to the functioning of the country. Most business papers, in my view, stop at just business.
Leaving personal opinions aside, with India heading towards being the next financial super power, the interest of the general public has shifted from a main stream newspaper to a business oriented paper. However news should not stop at business alone. This purpose is served by the Mint. Indian media organisations no longer have an audience who look for political or agriculture oriented news. They want a more business centric newspaper.
Mint is India’s first newspaper which was published in the Berliner format. It is the second most circulated business newspaper, next only to The Economic Times and established itself as India’s fastest growing business daily.
Mint was launched in collaboration with The Wall Street Journal on 1 February 2007, with the Journal’s former deputy managing editor Raju Narsetti as its founding editor. The newspaper was initially designed by Mario Garcia, who was also the architect for redesigning of the Wall Street Journal. The newspaper mostly targets the business executives and the policy makers.
Mint, in spite of being a business daily doesn’t think of itself as a newspaper of record, focusing instead on the bigger stories of the day, along with analysis and lifestyle pieces. Some media critics have called Mint a daily magazine because of this choice of presentation. Its format too helps the readers shift from the usual broadsheet form of papers. The paper also has a weekend edition called the Mint Lounge, which has higher circulation figures, especially with women readers. Lounge is a magazine-style supplement that focuses on the arts, food, culture, fashion, sport and music. This form of writing is suitable for a next generation newspaper which is very convenient to hold and also provides an alternative choice for the readers.
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